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DYNAMIC DUO | WE ON
LORD NETTY + K-DAVID MAKE FOR A HEROIC PAIRING
From a musical #kingdom, once forgotten, these Gary Indiana artists are forging ahead amidst the struggle of time
Story by ©2016 @ScottyRocks. All Rights reserved
The Challenge⚡
I needed to make a music video. My FIRST music video. I don’t know why, other than I simply love music. R&B is my favorite genre, in any flavor. I have experience in front and behind the camera, which helped. I asked these two performers, Lord Netty + K David, if I could make their first music video, and they said #yes.
WE ON [https://youtu.be/wPH6yD3DvSc] was selected for CIMMFEST [www.cimmfest.org} and premiered on in the Logan Square Theater. Since launching the video in January, its received nearly 75,000 views. Not bad for a project that cost $500 to create and produce. *Warning: the song is highly sticky, and contains adult language!
How I Made It⚡
With only 2 days, 4 people, and select locations in Gary, In. and Chicago, IL, we shot and produced this stylish music video. See the extended version on our Vimeo channel, here; https://vimeo.com/152383666. The intro to the video was shot entirely on my iPhone 6s, then edited on my Macbook in a Starbucks. WE ON was recently purchased under first rights by a major movie studio, Alcon/Sleeping Giant Studios [Makers of Dolphin Tale 1 + 2]. The song can be downloaded here; https://itun.es/us/t6Rb_, or here; https://m.soundcloud.com/arthur-lord-netty-davis/lord-netty-w-k-david-we-on/s-AZd7h.
It was my story and concept, based on the song’s message, with storyboards, location scouting, acting like a stylist one moment, art director the next, and executive producer through out. I collected a few like-minded friends with talent, and we got busy. Style boards, art, typography, photography, branding, story, concepts, came out of The DOG + PONY studio. In betweeen takes and shots, we also designed a social strategy and posted for 3 months as the video project was underway, from start to finish. We used footage and takes from the shoot to drive content and conversation, supporting the authenticity of their story, and sharing with like-minded indviduals. “If you build it, they will come”. And this DYNAMIC DUO, two dads with talent and drive, trusted us to do something special with their song. Give it lift. I think we did.
Lord Netty on @AppleMusic. Creative Direction+Photography / THEDOGANDPONYSHOW.TV. ©2015. All rights reserved. @Scottyrocks