STARRY-EYED | CLUB SODA
ONE OF CHICAGO’S NATIVE SONS TRADES STARS FOR BUBBLES
With International Star Registry in the bank, Rocky Mosele tastes a new flavor of #Success
Story by ©2016 @ScottyRocks. All Rights reserved
⚡ The Challenge International Star Registry, aka Rocky Mosele, contracted our studio’s creative nerve for their latest product launch; Caffeinated Club, club soda with a kick of caffeine. We said #yes, and added a heavy dose of digital savvy.
The project was simple. The execution was delightful; 20 original photo portraits, designed for over 200 JC Decaux CTA bus stops, in print and digital, for a winter media buying blitz. Testimonials, by young Chicago urban socialites, with a mix of local celebrities like former Playmate and Social Columnist at Chicago Tribune, Candace Jordan, Kelly Rizzo, part-time VHS1 talent and host of eattravelrock.com, and social TV host Jeff Conway of the SCENE Network on channel 392. Caffeinated Club wanted to reflect the brand’s youth oriented approach as an alternative to coffee and a healthy substitute with a bubbly fizz. The client loved the storyboards so much it grew into thirty-five posters, created to match the personalities and their story.
⚡ How We Made ItIn a one month turnaround, we created, designed, photographed, developed, and delivered all thirty-five 4’x6’ 4-color process, back-lit poster prints that covered the city of Chicago in JC Decaux bus shelters, 35 digital boards in 3 sizes, 35 digital boards for 360º, and 35 for JC Decaux outdoor digitals, with matching car wraps and magazine advert content, distributed from the gold footage created on a 2 day shoot event, hosted in our original and unique TD+PS studio.